The Pfizer Standard: Trust earned over time

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In the Asia Pacific, drugs are subject to commodity pricing. How, then, can a company like Pfizer, with superior therapies that are the result of significant investment in scientific rigor and drug development–succeed with a premium pricing structure?

 

Nukleus helped Pfizer APAC communicate their value on the very basis of what is prized most in the culture—enduring trust earned over 165 years of nurturing business relationships and delivering high-quality medicines. Reminding them of how firmly and deeply rooted Pfizer is in the history of medicine–and their culture–was the key to demonstrating a higher level of value worth the premium.