Regenerating a brand-new brand

 

To the marketplace, Amniox looked like everyone else, conveying just how much of a commodity market tissue repair had become. Redesigning the corporate brand to reflect their proprietary CryoTek Cryopreservation Process became job one.

 

Nukleus designed a unique new look, logo, color palette and implemented a whole new brand that reflected a mix of high science and patient-centricity. Using a more compelling juxtaposition of scientific illustrations and aesthetically distinctive layered graphic style, the new brand epitomized a fresh new presence in the market with a new commanding claim that reflected their premium value, high science, differentiated matrix positioning: Delivering more than Just the Matrix.

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Fast forward and Amniox tissue has been implanted in humans in more than 500,000 cases with an excellent healing and safety record. And it started with Nukleus protecting the integrity of the brand—in much the same way Amniox protects the integrity of the tissue.

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