Recruiting the right patients for a clinical trial is challenging–typically taking up 30 percent of the entire clinical development timeline.

Guided by powerful branding principles, Nukleus completely transformed the patient recruitment experience. Backed by robust data and market research, we created the Wheaty campaign–a highly-engaging branded campaign that spoke to patients frustrations with following a gluten-free diet. The multi-channel, geo-targeted campaign served to screen more high-quality participants and connect them to sites faster. And oh yes, we completed the trial ahead of schedule and under budget.